The Brief
To create an identity that was both instantly recognisable and could be used as a vehicle to market the project to both the prisoners and the support agencies.
The client was looking for a poster and leaflet targeting the prisoners, to be supported by various merchandising items – diaries, key fobs, mugs, pens and umbrellas to reinforce the identity and exhibition systems to ‘sell’ the benefits of the project to both the target audience and support agencies.
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