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Our Solution
The client had requested we provide a trademark solution based around the company initials ‘BLA’.
After careful consideration we decided this was innapropriate for the
following reasons:
- Sally Bulmer (the client) single handedly ran the lettings department in a well known local estate agent and had been known for
doing so over a number of years, so her reputation was assured.
- BLA was utterly meaningless and would need the support of a strapline to spell out the service being offered.
We argued that ‘Bulmers’ was a more appropriate name and so suggested ‘Bulmers
Letting Agency’ be the company name, confident in the knowledge that
this would eventually be referred to simply as ‘Bulmers’.
Being mindful of the clients request for burgundy to be used
in the colour scheme, we proposed a brighter red and coupled
it with a lime green to give both impact and modernity and yet allow
us to implement the colours without legibility restrictions. The new
approach was applied to the web site, which despite an extremely tight
deadline, was launched on time. The clients existing database together
with some carefully worded pre-opening advertisements meant that the
launch was a success and our advice to get Council approval on the business’ exterior
design scheme including a hanging sign and ‘A’ boards went ahead unopposed.
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