The Brief
To design and produce a postcard to be distributed via the sub-regional free press.
This post card is to promote the new free qualifications available in
reading, writing and numeracy. The postcard should have a
local link and have a small link to the national Gremlins
campaign. It is important that when people take the call to action
they feel that they will be speaking to someone local and
not a call centre. Also the Gremlin campaign has had little
success in the Humber region so the message should be less
intimidating than this. The copy should be appropriate for
people with poor reading skills.
The budget available for the campaign: £40,000
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